Famous Nashville candy bar gets major makeover

NASHVILLE - After years of sluggish sales, a popular Southern candy bar has gotten perhaps its biggest makeover since it was created nearly a century ago.

The Goo Goo Cluster - a mound of chocolate-covered marshmallow, caramel and nuts - has been a fixture as a sponsor on the Grand Ole Opry and even been an answer on "Jeopardy!"

However, the candy bar has fallen by the wayside over the years. In an attempt to revive it, its makers have upgraded the candy's ingredients, changed the way it's manufactured and redesigned the packaging.

Goo Goo Cluster executive vice president Lance Paine, who has led the effort over the past year, recently told The Tennessean is hoping the adjustments will reinvigorate sales and the brand.

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