Curves, which celebrates giving women a new lease on life through a supportive environment and guided workouts, is celebrating its new ownership with a membership special.
New members who sign up at the East Brainerd facility through Friday, April 27 will receive 66 percent off the service fee. Monthly membership fees are still required, as is a 24-month contract.
"We really are committed to strengthening women in our community," said new co-owner and Collegedale resident Joshua Michalski.
"I've seen this save women," said area director Janie Little. "I've seen hundreds of women lose hundreds of pounds. I've seen them come off medications."
Curves Smart, which tracks and tailors workouts for individual clients, is "the most advanced technology in the fitness industry," according to Michalski, and is used on the hit TV show "The Biggest Loser."
"You see second by second feedback on how you worked out that day," he said. "It keeps all the data and constantly calibrates a workout routine just for you."
"The greatest thing about this system is you're able to utilize it at any fitness level, and no one person can ever outwork themselves, because you build on it," said area director Loretta Eskew. "If you're not getting a good enough workout, you have nothing to blame but yourself."
In addition to the personalized workout routine tailored not only to health goals but also physical limitations, Michalski said the system achieves greater-than-average results through exercises that work complementary muscle groups at the time. For instance, instead of just working the biceps as targeted by arm curls, the related resistance machines also work the user's triceps as they push and then pull back on the machine.
Short intervals of aerobic and anaerobic activity between each machine as well as a complete stretch - again aided by advanced equipment - and a preliminary warm-up complete the workout.
"You're able to put in an hour to an hour and a half workout in 30 minutes," said Michalski. "It's a better workout than you're going to get anywhere else."
Eskew said with Curves Complete, which combines nutrition plans and dietary counseling with the workouts, clients have lost up to 20 pounds of body fat in three months. Michalski said he aims to get certified through the Cleveland Clinic in Ohio, which is required before offering the new program, by this summer.
Summer vacations can sabotage even the best healthy intentions, but with access to the "thousands of Curves in the world," members can stay on track even when they're on the road. Michalski said there are two Curves for every one McDonald's, offering plenty of motivational options, even should a vacation to the beach include a trip through the drive-thru.