How designers can appeal to employers

How designers can appeal to employers

April 29th, 2012 in Local Regional News

For college graduates entering the design fields, in particular aspiring interactive media and Web designers, a job search that ends well starts with socializing. Communicating and networking - in person, not just social networking online - is an important way for students to start building a foundation for their careers.

Also crucial are thinking innovatively and showing a great portfolio of work, according to the academic affairs and career services departments at The Art Institutes system of schools, a source for design and media arts graduates.

Join professional clubs and organizations: "This is how Web designers meet the other people in the industry they will need in their career down the line," explains Terry Bailey, academic director of the Web Design & Interactive Media programs at The Art Institute of California-Hollywood.

Patrick Baird, academic director of the Web Design & Interactive Media programs at The Art Institute of California-Sunnyvale in the Silicon Valley, advises students and job candidates to go beyond the expected to really wow a potential employer.

"Students need to go above just showing technical skill," says Baird. It is generally a given and no longer the only qualification required to land a job. "A great way to demonstrate exceptional ability is to problem solve:

Identify a problem and find a solution," Baird adds.

As the director of the Career Services department at The Art Institute of California-Hollywood, Bill Kilby works with local employers and counsels graduating students. He notes that "employers respond well to portfolios that demonstrate a similar design aesthetic to the employer's company and show work of comparable quality."

ARAContent