Facebook updates iPhone app to speed it up

Facebook updates iPhone app to speed it up

August 23rd, 2012 by Associated Press in Local - Breaking News

In this May 16, 2012 photo, the Facebook logo is displayed on an iPad in Philadelphia. Facebook's stock has fallen below $30 for the first time. That's down 20 percent since its stock began trading publicly on May 18, following one of the most anticipated stock offerings in history. (AP Photo/Matt Rourke)

Photo by Associated Press/Times Free Press.

Facebook wants to address what's perhaps the biggest complaint with its iPhone app: It's releasing an update that's faster.

Facebook Inc. says it is launching the newest version of the app on Thursday. Rather than add a slew of new features, the company says it rebuilt it from scratch to make it speedier and less clunky.

At a recent demonstration at the company's Menlo Park, Calif., headquarters, the new app loaded about twice as fast as the older version on the iPhone. Photos and comments also load faster, and users can now "like" comments on photos.

Mobile is Facebook's biggest challenge as well as its biggest opportunity. That's where its user base is growing the most, but the company has only recently started showing ads there.