WRCB, Chattanooga's NBC affiliate, announced today it plans to begin broadcasting all local newscasts and local programming in high definition this fall. The television station has been broadcasting NBC network programs, national syndicated programs, and commercials in HD for years. This final step will allow the station to present its popular newscasts in full HD 16x9 widescreen.
The station has invested millions of dollars to bring viewers in the Tennessee Valley a superior picture quality. Much of the equipment has already arrived. Engineers and project managers will spend the next several weeks planning, installing, and training.
"We are excited to let our viewers know we are very close to completing our HD plans. It has involved much time, hard work and technical planning, but it will be worth the wait," said WRCB President & General Manager Tom Tolar.