Comcast will stream all 67 March Madness online from one centralized location this year, regardless of network, according to Comcast Chattanooga.
The company's new service is designed to declutter the early stages of the tournament, when games can overlap, the company said.
The cable giant will call the new service March to Glory '12, and will offer online tools to customers like real-time scores, news, commentary, breakdowns, recaps, analysis, picks and a downloadable bracket, Comcast announced in a news release.
"Viewers will even be able to watch what's happening on multiple games at one time and will have the ability to switch between live games easily," said Jim Weigert, vice president and general manager for Comcast Chattanooga. "Finding your team will be a snap."
As part of Xfinity's digital push, anyone with a PC, iPad, iPhone or iPod touch can manage which games to record, and fans can toggle between live games on their TV and PC simultaneously.
More advanced tools like filtering games by region are also available on the PC, Weigert said.
"Comcast wanted to make March Madness even better for our sports lovers," he said.