Gov. Bill Haslam and Tennessee Economic Development officials are headed to Lynchburg this morning to make a jobs announcement at the Jack Daniel Distillery.
The 147-year-old distillery and its employees, along with Lynchburg, have been the focus of Jack Daniel's folksy advertising for years.
Bottles of the charcoal mellowed sippin' whiskey list Lynchburg's population as 361, but the town and county really have about 6,400 inhabitants. The distillery is tucked away on 1,700 hilly acres down the road from the quaint town square in Lynchburg, about 65 miles south of Nashville.
Jack Daniel's is the flagship whiskey of Louisville, Ky.-based Brown-Forman Corp.