Downtown Dayton, Tenn., gets updated street signs

Downtown Dayton, Tenn., gets updated street signs

October 16th, 2013 by Kimberly McMillian in Local Regional News

Joseph Bratcher, with Phaltless Inc., adjusts updated street signs recently installed along Market Street in downtown Dayton, Tenn.

Joseph Bratcher, with Phaltless Inc., adjusts updated street...

Photo by Photo by Kimberly McMillian

DAYTON, Tenn. - Bolder, more easily seen street and parking signs have been installed at intersections along Market Street in downtown Dayton.

"These new signs will give us a consistent look," said Kerry Nabors, design chairman with MainStreet Dayton, the organization spearheading the work.

Earlier this year, Nabors had proposed the committee's plan to renovate downtown's metal poles and inconsistent-in-appearance signs and traffic signals. Dayton officials provided assistance with sign installations.

Nabors has said the decorative, fluted poles and 65 signs would cost about $32,000. Updated signs in the courthouse revitalization zone will include MainStreet's logo and larger letters, he said.

He said the updates will help visitors and residents alike better navigate downtown and increase the area's marketability.

Owners of businesses at the corner intersections along Market Street appreciate the organization's efforts.

Chef Pascale Deighan, owner of Café Pascale, said the signs "most definitely" would help visitors and residents find her restaurant or fellow businesses.

Trade Winds co-owner Lori Brown, who shares the Market Street and First Avenue corner next to the cafe, said that she'd had "a lot of people from out of town" who couldn't find Market Street.

"It's a lot easier to navigate downtown [now]," she said.

Jennifer Beam, owner of Paint the Town Pottery at the intersection of Market and Main streets, said the new signs, with their larger, bolder type and new positions closer to the traffic signal lights "stand out better and help visitors" unfamiliar with downtown businesses.

Former county resident Diane Hallmark, who now lives in Texas, recently returned to visit. Her face brightened as she recalled childhood memories of the town, and she said she was "excited about the downtown."

MainStreet Dayton has posted a 10-question survey about the downtown area on its website at

It asks the public's opinions on recycling, Centennial Park, a walking program, and seeks suggestions for restaurants, stores and areas for improvement. Participants can win a $50 MainStreet Dayton gift certificate.

Also, the group's annual Pumpkinfest is set for Oct. 25 and 26.

Kimberly McMillian is based in Rhea County. Contact her at