Olympics get Sunday ratings gold, Beatles bronze

Olympics get Sunday ratings gold, Beatles bronze

February 10th, 2014 by Associated Press in Local - Breaking News

South Korea's Choi Jae-woo competes in the men's moguls final at the 2014 Winter Olympics, Monday, Feb. 10, 2014, in Krasnaya Polyana, Russia.

Photo by Associated Press/Times Free Press.

NEW YORK - Clearly, there's room for Beatles, zombies and Olympic athletes on the same night of television.

NBC's Sunday night Olympics coverage reached 26.3 million viewers, essentially even with the 26.4 million who watched the first Sunday in Vancouver four years ago.

A CBS special about the 50th anniversary of the Beatles' performance on the "Ed Sullivan Show" with performances by Paul McCartney and Ringo Starr was seen by about 14 million people. The 15.8 million that watched "The Walking Dead" was its second biggest audience ever while "Downton Abbey" held up with 6.7 million.

One clear cultural difference: Nielsen says "The Walking Dead" was mentioned in 1.2 million tweets, while the Beatles special hit 260,000 tweets.