BlueCross captures 86% of new ObamaCare health exchange customers

BlueCross captures 86% of new ObamaCare health exchange customers

January 17th, 2014 by Dave Flessner in Local - Breaking News

The BlueCross BlueShield logo is visible on the side of their old building.

The BlueCross BlueShield logo is visible on the...

Photo by Staff File Photo /Times Free Press.

BlueCross BlueShield of Tennessee accounted for an estimated 86 percent of the new health plans offered in Tennessee through the health exchanges under the Affordable Care Act.

The Chattanooga-based insurer said today it attracted more than 31,000 of the 36,000 Tennesseans who enrolled in last year.

In Tennessee, four health insurance companies will offer plans on the exchanges - BlueCross BlueShield of Tennessee, Cigna Healthcare, Coventry Health & Life and Community Health Alliance. BlueCross is the only insurer to offer plans in all 95 Tennessee counties.

Of the total number of BlueCross enrollees last year, 30 percent were from the Nashville region, followed by the Knoxville region with 18 percent, and Chattanooga and Memphis regions with 12 percent each.

The estimated enrollment figures represent the period of Oct. 1 through Dec. 28 compiled by the Department of Health and Human Services, which reported that 36,250 Tennesseans signed up for a Marketplace plan. Nationally, enrollees for the same period stood at 2.2 million Americans, according to HHS.

Enrollment for the Marketplace continues through March 31, 2014.

"We're proud to be the insurer of choice on the Marketplace in Tennessee," said Henry Smith, senior vice president and chief marketing officer for BlueCross. "We worked hard to provide the most plan options of any carrier, with multiple networks and a range of pricing to meet the needs of individuals seeking coverage."