McKee Foods will be signing on as the main sponson for the Little Debbie Ironman Chattanooga which will begin a five-year run in the Scenic City this fall.
McKee will be the sponsor through 2016.
City tourism leaders made the announcement Thursday morning at Coolidge Park on the city' North Shore.
The debut Chattanooga Ironman will be held Sept. 28 and competitors will battle over a 2.4-mile swim, a 112-mile bicycle section followed by a full-marathon 26.2-mile run. The top finishers will be competing for 50 spots in the Ironman World Championships in Kailua-Kona, Hawaii, and the race features a $25,000 prize purse, according to the event's website.
Officials with the Chattanooga Sports Committee estimate that the Chattanooga Ironman will bring an estimated $40 million in revenue to the city over the next five years.
When registration opened online last September, the race's 2,500 spots sold out in minutes despite some technical problems with the event's web registration, and the competitors as well as friends and families are expected to spend several days in Chattanooga prior to race day.
Last summer's announcement of the Ironman triathlon coming to the scenic city for a five-year commitment is just the latest in big-ticket outdoor competitions that now call Chattanooga home. Last Memorial Day weekend, the USA Cycling Professional Road and Time Trial Championships made their first of a three-year run in the Scenic City.
Check back later for more on this story or see Friday's Times Free Press for a story and photos from Thursdays announcement.
Contact Jim Tanner at firstname.lastname@example.org or 423-757-6478. Follow him on Twitter at twitter.com/JFTanner.