NASHVILLE, Tenn. - Pritchard's Distillery has struck a deal with Aveniu Brands to market and distribute its spirits.
Kelso-based Pritchard's became the first legal distillery in Tennessee since Prohibition when it opened in 1997. The company is building a second distillery in Nashville that is expected to begin production by May.
Terry Marshall, the chief operating officer at Pritchard's, said the deal will allow the company to focus on making spirits while handing off the logistics of promoting and delivering its whiskeys and rum to customers.
Andrew Mansinne, the president of Aveniu Brands, said Pritchard's was founded long before the concept of "craft distilling" became widely known.
Aveniu is a subsidiary of Spanish wine maker Grupo Codorniu.