The University of Tennessee last week launched its first systemwide marketing campaign in 12 years to raise awareness about the work of campuses across the state.
The campaign budget is now $300,000, comprised of private fundraising and investment income. A first phase costing $220,000 will run through May, and more phases are planned for fall 2018 and January 2019. Additional fundraising is underway.
"It's trying to find ways we can talk about things we're doing in every community throughout the state that people don't realize," said Tiffany Carpenter, associate vice president for communications and marketing for the UT system. "A lot of times when you hear 'UT,' you think of a college campus.
Read more at our news partner's website, knoxnews.com.