Kentucky Bourbon Trail offers a lesson for reviving racing's fans
May 4, 2016 at 3:56 a.m.
| Updated May 4, 2016 at 3:56 a.m.
by
Associated Press
FILE - In this April 6, 2011 file photo, a tour group pauses in front of a statue of Seattle Slew during a tour of Three Chimneys Farm in Midway, Ky. Some of the best-known farms in Kentucky’s scenic horse country are borrowing from another of the state’s contributions to the good life - Kentucky’s bourbon whiskey distilleries - in an effort to win new recruits to an aging and shrinking fan base. Taking cues from the overwhelming success of the Kentucky Bourbon Trail, they hope to develop a thoroughbred trail with a more coordinated outreach to fans. (AP Photo/Ed Reinke, File)
MIDWAY, Ky. (AP) - Some of the best-known farms in Kentucky's scenic horse country are borrowing from another of the state's contributions to the good life -- bourbon whiskey distilleries -- in an effort to win new recruits to an aging and shrinking fan base.
Taking cues from the overwhelming success of the Kentucky Bourbon Trail, they hope to develop a thoroughbred trail with a more coordinated outreach to fans.
Nearly 30 horse farms have teamed up to support a tourism initiative aimed at making it easier for people to book visits for inside looks into the thoroughbred business. Other participants include veterinary clinics and a feed mill.
