Lane Kiffin will be receiving a case of Gold Bond powder (famous for fighting jock itch) in the mail soon, courtesy of Times Free Press Facebook fans.
Kiffin, the former head coach for UT football, clinched the most votes in an April Fools' Day "Prank a Celebrity" competition.
The contest sought to celebrate Chattanooga's impact on pop culture by pairing famous local products with celebrities.
Kiffin edged out Georgia Gov. Nathan Deal and eight other celebrities to win.
Join the fun and get important news updates by 'liking' the Times Free Press on Facebook here.