Cleveland High School adds course in marketing

Cleveland High School adds course in marketing

January 13th, 2012 by Staff Report in News

Cleveland High School in Cleveland, Tennessee

Cleveland High School in Cleveland, Tennessee

Photo by D. Patrick Harding

CLEVELAND, Tenn. -- Cleveland High School will be adding marketing to its curriculum next school year.

Renny Whittenbarger, career and technology coordinator for Cleveland City Schools, says Marketing I will be an introductory course. Students can later take either travel and tourism marketing or sports and entertainment marketing or both courses. The final course is virtual enterprise, a senior level program.

Adding the course requires no additional teacher or equipment, Whittenbarger said. Some textbooks may have to be bought, he said.

"I am truly amazed at what this course can offer that will complement the academic core subjects," Whittenbarger said.

The city school board on Monday approved the course addition.

The high school has been waiting on the board's OK before offering students a chance to sign up for the 2012-13 school year.

The U.S. Department of Labor predicts a 13 percent growth in marketing careers through 2018, Whittenbarger said.

The course had the endorsement of Dr. Martin Ringstaff, city schools director.

"Sports marketing by itself can be used in so many ways by our athletic department," Ringstaff said.