Morning Pointe's 'Longest Day' car wash raises cash for a cause

Residents, associates and volunteers at Morning Pointe of Chattanooga at Shallowford and The Lantern at Morning Pointe Alzheimer's Center of Excellence, Collegedale, had loads of soapy fun washing cars while raising money for the Alzheimer's Association's annual Longest Day fundraiser.

The assisted living and memory care communities raised more than $1,100, with proceeds going toward the 2017 Walk to End Alzheimer's at the Tennessee Riverpark on Sept. 9. Morning Pointe Senior Living was named the 2016 Top Corporate Team for raising $13,000 for the Alzheimer's Association walk. The five Chattanooga-area assisted living and memory care communities look forward to many more fundraising opportunities for this year's event.

"We thank everyone who stopped by Morning Pointe to lend a hand or contribute to this worthy cause," says Holly Holcomb, life enrichment director at Morning Pointe. "Everyone worked so hard, and it was a great success."

Tinea Mathis Payne

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