Zhu Zhu Pets are quickly claimed  at Toys "R" Us by holiday shoppers in Camp Hill, Pa. Cepia LLC was relatively unknown until mommy bloggers made its robotic Zhu Zhu pets a hit in 2009. Laura Kurzu, Cepia's senior vice president of marketing, works with bloggers every step of the way to develop toys, including a Zhu Zhu building set that it tweaked due to blogger comments.
Zhu Zhu Pets are quickly claimed at Toys "R" Us by holiday shoppers in Camp Hill, Pa. Cepia LLC was relatively unknown until mommy bloggers made its robotic Zhu Zhu pets a hit in 2009. Laura Kurzu, Cepia's senior vice president of marketing, works with bloggers every step of the way to develop toys, including a Zhu Zhu building set that it tweaked due to blogger comments.
Photo by Associated Press /Chattanooga Times Free Press .
published Tuesday, December 20th, 2011
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