In this Friday, Nov. 28, 2008, file photo, Frankie Lee, the first in a line of several hundred shoppers at a Wal-Mart in Oakland, Calif., rubs his eyes shortly before the store opens at 5 a.m. If the economic downturn has taught retailers anything, itís that a 50 percent off sale isnít enough to lure finicky American shoppers into stores these days, so this holiday season, shoppers will find that retailers are doing all kinds of things to make it easier for them to part with their money.