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John Riddell Jr.

Stories by John

New directors to be sworn in at TVA Thursday

Four new board members join utility

Four new board members join TVA

  • Oct. 5th, 2010  |
  • By By Dave Flessner
  • Comment  |

Certainly in this day of “every sale is an important one,” even the thought of walking away from an opportunity (firing a customer) is counterintuitive for most small-businesses owners.

For readers of this column, it is no secret that I place much emphasis on revenue generation as the key to survival for small businesses.

Despite the inherent optimism of most small business owners, the reality is that many are continuing to struggle mightily.

While the nation's unemployment numbers continue to hover around 10 percent, starting your own business continues to have a definite allure for many.

We often overlook a profession that was at one time an integral player in our country's development and movement west.

A few years ago I wrote a column about customer service and how a dissatisfied customer will, on average, tell about 10 others of his or her bad experience.

"Caveat emptor," or "buyer beware," is a well-known slogan of advice for prospective buyers of just about everything.

The March Madness basketball tournament has just ended, the Masters golf tournament is coming up and baseball, our national pastime, now is in swing.

More effective selling continues to be the best antidote for this terrible malaise known as the Great Recession.

Continuing the theme of the last few weeks regarding ideas to assist with sales, this week's column will deal with a very real challenge confronting both customers and vendors.

The good news is that most entrepreneurial managers know that their only solution to this economic mess is to drive hard on the revenue line.

While Wall Street continues to enjoy apparent success, many small entrepreneurial businesses on Main Street find themselves in a daily doubting of their ongoing viability.

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