Audi is currently looked at as, perhaps, the premier luxury auto from Germany. MB and BMW have lost many followers and Lexus drivers are looking to something new - and not the MBor BMW. But the US market will NEVER accept a "luxury" car built in Mexico. If the Audi and VW leadership do not grasp this concept, they will miss a huge opportunity. Americans buy Mexican and Chinese goods to save money - not for status reasons. A Mexican built Audi will be a laughing stock - regardless if it is $10k less than the competition.
Audi eyeing U.S. site, CEO says
Audi is currently looked at as, perhaps, the premier luxury auto from Germany. MB and BMW have lost many followers and Lexus drivers are looking to something new - and not the MBor BMW. But the US market will NEVER accept a "luxury" car built in Mexico. If the Audi and VW leadership do not grasp this concept, they will miss a huge opportunity. Americans buy Mexican and Chinese goods to save money - not for status reasons. A Mexican built Audi will be a laughing stock - regardless if it is $10k less than the competition.