Invite teams that are a lot worse than you are and win your own tournament. That's impressive and worth writing a story about?
It's not a Christian Institution to begin with, it's just a ploy to make money off of "christians" like other "christian" schools and religious institutions. Jesus only instituted His church and the gates of Hell will never prevail against it. He has always made sure of that and always will continue to do so until He calls His elect home.