I am amazed that everyone has an opinion, before bothering to find out what kind of cruelty it is that is being reported. This is about cruelty to LIVE animals. I do not support PETA, am not a vegetarian and will not become one. I love eating chicken. Furthermore, I grew up visting friends' and relatives' farms and I am not squeamish. But when we allow people to do the kinds of things that the people who were filmed were doing, we are missing a far bigger point than what is happening to the chickens, and that is: what is happening to the human spirits of those engaged in the cruel acts. I would encourage you to Google and watch the video. Police and psychologists' files are full of these kinds of people who, lacking empathy, go on to torture humans as well.