This is downright shameful and sad. Its ridiculous to say that responding would kill any incentive to subscribe. Put out the fire and send them a BILL!!! Its completely different than totaling a car or life insurance. Nobody can step in with a hose and save a totaled car or save funeral expenses with water. This fee is NOT insurance. Its a way to pay the FD expenses. So BILL THEM!! Thats what the ER does when people dont have health insurance. How despicable, callous, cruel and cold-hearted. Political pompous baloney.