Thank you, Oz, it IS targeted to teens (or teenie boppers) for use on job applications mostly in retail environments. When people go in and fill out a handwritten application, they typically hand it to whoever is working and the application gets tossed in a bin with tons of others all looking the same. In my daughter's instance, the cashier who took hers told her she thought the sticker was cute so she handed it straight the store manager. The store manager said he liked it because it showed initiative. So for a teenager with no work experience to fill in on an application, it was a way to communicate something about her and get the attention of the person doing the hiring. Then it's up to the applicant to sell themselves once they get interview.
What about a commercial for a local gun supplier that blatently PROMOTES gun irresponsibilty? It portrays a woman returning home with 2 little children who catches a burgler on her porch out of the corner of her eye. She ushers her kids out of the room through an adjoining room that just so happens to have a LOADED RIFLE PROPPED up against the door jam which she grabs and saves the day. Seriously? A loaded gun right out in the open where any child could get it. Shame on the advertiser and shame on the stations who continue to run it!