Funny you should mention not seeking out the customers. The shell company mentioned in the article "Woodies Holdings" is actually a lead generating / qualifying company. Brown's companies generate leads based on loan applications. If the customer is found to be an unacceptable risk by one of Brown's payday lending or "Micro-lending" companies as they like to say while talking to potential outside companies, Woodies Holdings or more recently Lead Pile (Phoenix AZ) a company Brown purchased in 2010, sales off the lead to the highest bidder. Brown's companies also use outside companies to purchase leads as well. Rest assured, once a lead is purchased one of Brown's companies follows up on it. Indeed they do seek the customer.
Kingdom Site, which Brown also owns. Nice.