The 60w equivalent, Philips A19, 12.5w EnduraLED bulb is currently selling for $14.95 at Home Depot. This bulb started out at $39.95 and has dropped in price over the last year as more people buy it. Another great feature of these bulbs is the omni-directional light pattern that make them perfect for use in an existing table lamp.
The "boondoggle" bulb, as you are calling it, has additional cost because it is assembled in the USA which costs more than building them in China. However, I expect the cost of this bulb to decrease rapidly. It is possible that it will replace the existing EnduraLED 12.5w bulb. I expect these bulbs to eventually get down to $10 to $15. There are already some "cheap" LED bulbs in that price range.
I have replaced almost all of the incandescent bulbs in my home with LED or CFL bulbs. I am waiting for a 60w and 100w equivalent LED bulb that will work in an closed fixture. Currently, only the GE 40w equivalent bulb can be used this way. All of the Philips bulbs specify they must be in open fixtures.