Volkswagen names new U.S. chief

Volkswagen names new U.S. chief

October 10th, 2018 by Staff Report in Breaking News

This story was updated Oct. 10, 2018, at 4:26 p.m. with more information.

Scott Keogh, head of Audi of America, has been named president and CEO of Volkswagen Group of America as well as head of the Volkswagen brand for the North American region.

Keogh, who joined Audi in 2006, will succeed Hinrich J. Woebcken, who led the transformation of Volkswagen in North America. Woebcken will remain with the company as an adviser.

Keogh's successor at Audi is Mark Del Rosso, president and CEO of Bentley Motors Inc., Americas, and former chief operating officer of Audi of America.

Scott Keogh

Scott Keogh

Photo by Contributed Photo /Times Free Press.

Keogh and Woebcken's new roles are effective Nov. 1. Del Rosso joins Audi Dec. 1. A replacement for Del Rosso will be named later.

Keogh, 49, joined Audi as chief marketing officer, where he led the revival of the Audi brand with innovative marketing tactics that lead to record awareness and brand strength, according to VW. In 2012, he was appointed president, building on the momentum to help reach record customer satisfaction levels and double sales from 2010 to 2015.

Woebcken, 58, an industrial engineer by training, was named CEO of the newly created North America region of the Volkswagen brand in January 2016 and then president and CEO of Volkswagen Group of America.

Dr. Herbert Diess, CEO of Volkswagen AG, said Woebcken brought the Volkswagen brand back on track for success in the U.S. and the North American region.

"Considering the challenging conditions, these achievements deserve my dedicated recognition," Diess said in a statement. "After the successful comeback of the Volkswagen brand, Scott Keogh, who led Audi to excellence in the U.S., will build upon the momentum and implement the next stage in the growth strategy as we continue to develop Volkswagen into a more relevant player in North America."