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A customer satisfaction survey by Strategic Vision has Volkwagen as the top-ranked car company ahead of No. 2 Ford which tied with Honda and Nissan, according to Reuters.

The survey said that customers' overall feeling about their vehicles is more important than particular problems.

"People think of quality in a very different sense than just counting problems," said Christopher Chaney, a Strategic Vision vice president in charge of automotive research. A company's use of new technology or styling can also play important roles, he said.

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