ADVERTISEMENT
ADVERTISEMENT
some text
Volkswagen Passats at a dealership

Volkswagen's biggest dealer said today the future of VW in America rests on what the world's biggest auto manufacturer does in the next few days and weeks to address charges that it rigged emission tests on its diesel engines to meet pollution standards the car engines would have otherwise violated.

"The Volkswagen brand is at risk," Mike Jackson, CEO of Auto Nation, told CNBC today. "How it develops depends very much on how they respond to the crisis in the next few days, weeks and months."

As VW board meets today at the company's corporate headquarters in Wolfsburg, Germany, Jackson said it is important that VW step up to the problem, address it and make what are likely to be costly changes for the company. VW directors are reportedly deciding whether or not to renew the contract of Volkswagen CEO Martin Winterkorn.

On Sunday, Winterkorn said he deeply regrets the current emissions cheating scandal and said everything was being done to fully clear up the case as quickly as possible.

some text
Corrupted VW emblem

"It is absolutely shocking and hard to get your head around," Jackson said in a televised interview on CNBC's Squawk Box. "If you look at the scale of the deception over six years, 11 million vehicles involved, the challenges from the regulators starting three years ago, already having one recall last year that didn't really resolve the issue — it all points to a systemic failure."

Jackson, whose company operates six Volkswagen dealerships and three Audi dealerships affected by last week's EPA citation against VW, said Volkswagen's reputation has been tarnished and it will take time to regain the trust of diesel buyers in the U.S. who often bought their vehicles because they thought they were being environmentally responsible.

"It's going to be a long journey to re-earn your trust," Jackson said.

Auto Nation and other VW and Audi dealers can't sell Volkswagen diesel cars on their lots. VW represents only about 1 percent of all sales at Auto Nation, which is the largest automobile dealership  in the United States.

The diesel vehicles which EPA contends Volkswagen rigged emission testing equipment on include Jettas, 2009 to 2015; Jetta SportWagen TDI, 2009 to 2014; Beetle, 2012 to 2015; Beetle Convertible, 2013 to 2015; Audi A3, 2010 to 2015; Golf, 2010 to 2015; Golf SportWagen TDI, 2015; and Passat, 2012 to 2015.

Nearly one of every four Passats made at VW's Chattanooga factory this year were diesel models, according to the company.

Read more about Volkswagen's diesel emissions scandal

Volkswagen Group of America head to testify before Congress

Volkswagen brand sales trail auto market

VW sales in U.S. rise slightly despite scandal

U.S. states issue subpoena in Volkswagen investigation

VW: Nothing has changed inside Volkswagen's only U.S. assembly plant

Cooper: VW should take a page from Tylenol

VW cuts shift at German plant, freezes some hiring

VW expansion, production on track in Chattanooga despite diesel scandal, state officials say

Volkswagen appoints new chief of North American operations

VW to refit diesel vehicles

Gov. Haslam worried about VW scandal's effect on sales, jobs at Chattanooga plant

Volkswagen faces major legal trouble in emissions scandal

VW faces daunting challenges in fixing emissions cheating

VW was reportedly warned about illegal emissions tricks year ago

German prosecutors open investigation into ex-Volkswagen CEO Martin Winterkorn

Volkswagen to reorganize North American operations

Tennessee judge sues VW in emissions scandal

Tennessee part of multi-state investigation into Volkswagen

EPA changing emissions tests after being duped by VW for seven years

Volkswagen sued by Chattanooga area residents

Reports: Volkswagen to pick Porsche's Matthias Muller as new CEO

Ex-Volkswagen CEO Martin Winterkorn may get $60 million severance package

More resignations expected at Volkswagen

VW workers 'trying to make light of situation, but we just don't know'

VW faces growing number of class action lawsuits

Why most VW drivers may not let their cars be recalled

Volkswagen CEO steps down, takes responsibility for scandal

German official cautions against talking down VW

Biggest VW dealer says 'Volkswagen brand is at risk'

Six big questions about Volkswagen's emissions crisis

Tarnished: State Senate, U.S. House panels plan hearings on VW's diesel deception

VW officials assure Berke that Chattanooga SUV is 'critical' to their market strategy

Emissions testers approving VW vehicles that pass inspection until directed to do otherwise

Lawmakers move quickly to grill VW over diesel deception

Volkswagen CEO says he is 'endlessly sorry' for emissions deception as VW issues profit warning

Will pollution scandal ruin Volkswagen in the United States?

Volkswagen says 11 million vehicles worldwide affected by pollution scandal

Volkswagen's reputation erodes as diesel emissions scandal widens

Sohn: What was Volkswagen thinking?

Volkswagen

Cooper: VW brand on the line

VW unveils new Passat design for 2016

VW rocked by emissions scandal as prosecutors come calling

For 7 years, VW software thwarted pollution regulations

VW scandal has TN officials fuming after giving millions in incentives

Volkswagen tells dealers to stop selling 2015 diesel cars

Sohn: VW's alleged emissions 'defeat device' disheartening

VW could be fined $18 billion for cheating on emission rules

VW stock crashes after admitting it rigged U.S. emission tests

EPA: VW intentionally violates clean air standards

ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT