Chattanooga Area Frork Locations
11240 Hwy. 27, Summerville, Ga.130 Abel Drive, Dayton, Tenn.
McDonald's USA revealed the Frork, a quasi-utensil, fry-fork hybrid designed solely for scooping up the ingredients that may fall while eating a new Signature Crafted™ Recipes sandwich.Move over spork. McDonald's has invented a new eating utensil.
McDonald's is touting a new french fry-centric utensil - the "frork" - as part of a campaign to promote its new line of sandwiches.
The chain said the utensil has openings where people can insert some fries, which act as edible tines. McDonald's said it will give away 100,000 of them to people who buy the new burgers starting Friday.
It's the latest push by McDonald's Corp. to drum up excitement and get people into its restaurants, after four years of declining customer transactions in the United States.
The stunt is intended to draw attention to the chain's new "Signature Crafted Recipes." McDonald's calls the utensil "edible, utilitarian and desperately innovative," but also "superfluous." It made a mock infomercial it posted online.
To announce the Frork, McDonald's turned to pitchman Anthony Sullivan. Sullivan recently starred in McDonald's first-ever "infomercial," which aired in New York on Sunday, April 30, and is now posted to McDonald's YouTube channel.
- Starting April 30, people can call 1-844-MCD-FRORK (1-844-623-3767) to learn how to get the Frork and coupons to try all three Signature Crafted Recipes.
- On May 5, Frorks will be given away at select McDonald's locations nationwide with the purchase of a Signature Crafted Recipes sandwich, while supplies last. Customers can call the same toll-free line or visit McDonalds.com to find the nearest participating McDonald's.
- Finally, from May 4 – May 8, with the purchase of a Signature Crafted Recipes sandwich, customers will receive a free medium fry and soft drink at participating McDonald's.