Business Bulletin: How to avoid the cable or utility company scam

Close up of woman's hands with smartphone and unknown incoming phone call on it, fraud or scam schemes phone tile scam fraud robocall / Getty Images
Close up of woman's hands with smartphone and unknown incoming phone call on it, fraud or scam schemes phone tile scam fraud robocall / Getty Images

Q. I was close to being a victim of a scammer impersonating my cable company. What advice may BBB provide to avoid this type fraud?

A. One of scammers' most common tactics is to impersonate someone you trust. BBB Scam Tracker (BBB.org/ScamTracker) is getting reports of scammers impersonating utility and cable company representatives. Con artists claim to offer a great deal on your service, but it's really a way to trick unsuspecting customers into shelling out hundreds of dollars for nothing.

How the Scam Works

You receive an unsolicited call offering you reduced rates on your utility or cable bill. Speaking to the "customer service representative" may be quite convincing. Many scammers use the same hold music as big-name cable companies and duplicate a company's caller menu. When speaking with the representative, they seem very professional. The caller explains that the company is offering a special promotion. If you pay for a few months up front, you can receive discounted monthly rates for the months that follow.

Then, things get fishy. Instead of using the payment information your cable company already has, they ask you to purchase pre-paid debit cards to make the up-front payment. Don't do it! If you purchase the cards and send the information to the caller, your money will be lost for good. The use of pre-paid gift cards in always a red flag.

How to Avoid the Utility or Cable Impersonator Con

Be cautious when answering unsolicited calls or emails. Legitimate companies that you already do business with may call you, but they won't pressure you to pay in a new way.

If someone shows up at your doorstep, verify their identity. If you weren't expecting a visit, ask the person for their ID and then call your cable company to verify that they are an employee.

When in doubt, verify special deals with your utility or cable company. If you are unsure about a promotional offer you've been presented with, get the customer service number from your cable company's official website or your latest bill. Call the company directly to make sure the offer is real.

Never make payments with prepaid debit cards or wire transfers. Scammers prefer these payment methods because there is nothing you can do to get your money back. Unlike debit or credit cards, successful wire transfers and prepaid cards can't be contested later. Remember, legitimate companies almost always accept checks and credit cards as the primary means of payment.

For More Information

For more ways to avoid utility scams, see the BBB Tip: Utility Imposter Scam and visit BBB.org/AvoidScams.

If you've been the victim of a similar scam, report it at BBB.org/ScamTracker. Your first-hand experience can help other consumers recognize scammers' tactics before it's too late.

photo Jim Winsett of the BBB.

Jim Winsett is president of the Better Business Bureau in Chattanooga.

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