Chattanooga fitness company Echelon and television maker Samsung have a new partnership in which Echelon classes will be available on more than 20 million TVs, according to the local business.
Through the launch of Samsung Health on TV, people will have access to free and exclusive content from partners such as Echelon.
"We are excited to be part of Samsung Health," said Lou Lentine, president of Echelon. "This is an amazing opportunity for Echelon and our amazing Chattanooga and Miami instructors to host live fitness and wellness classes within homes around the world."
At the Consumer Electronics Show in Las Vegas this week, Samsung unveiled its Q950 TV, a next-generation television which the company said can serve as "the central hub for fitness and mindfulness within the home through the launch of Samsung Health on TV."
Through Samsung Health on TV, consumers see their activities, track progress, and can pursue shared fitness goals within families, the company said. It will also offer content from Echelon as well as from Calm, Fitplan, Jillian Michaels and others.
Lentine said that Echelon will be available on new 2020 and older Samsung TVs, with its offerings available sometime this spring.
"We have free trials and also subscription programs," he said.
In 2012, Samsung debuted its S Health app, a basic nutrition and fitness tracker that was available on select Galaxy smartphones. That grew into Samsung Health, a comprehensive digital health platform that included interactive features such as telemedicine, competitions and personalized tips across a range of Samsung and non-Samsung devices.
Lentine, a serial inventor and promoter from New Jersey who brought his Viatek Consumer Products to Chattanooga in 2011, created Echelon in 2017 to provide what he calls a more affordable stationary bike with the tracking and interactive features of Peloton and other higher-priced rivals.
With Echelon's bikes sold in stores such as Costco and Walmart, he said the company is trying to appeal to mainstream America.
"We're trying to sell to smaller towns," Lentine said, as opposed to Peloton.
Last year, Peloton Interactive sued Echelon in federal court in Delaware, alleging patent and trade infringement, false advertising and unfair business practices. The lawsuit claims Echelon copied Peloton's federally registered trademark and the Peloton bike's distinctive trade dress, including but not limited to its logo, coloring, and font.
But Lentine has refuted Peloton's lawsuit, noting that a Greenwich, Connecticut, investment firm which last year made a major infusion into Echelon found no such infringement during its due diligence review of the investment.
In a court filing last month in the case, Echelon attorneys called for a dismissal of the suit.
"When Echelon threatened Peloton's alleged monopoly to the 'category' of online competitive cycling classes, Peloton filed suit," the attorneys said.
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