New Dollar General planned for downtown Chattanooga to carry fresh fruit and vegetables, sandwiches and salads

Market City Center draws new dollar store format

A passerby walks near the Market City Center apartment building in downtown Chattanooga. / Staff file photo by Doug Strickland
A passerby walks near the Market City Center apartment building in downtown Chattanooga. / Staff file photo by Doug Strickland

Dollar General on Thursday said that a new store planned for downtown Chattanooga will feature a relatively new format that will include offering sandwiches, salads, and fresh fruit and vegetables.

The new location at Market City Center at 728 Market St., called a DGX store, will be only the third such site in Tennessee and the eighth countrywide, the company said.

The 5,200-square-foot store is slated to open late this winter, according to the company.

DGX is Dollar General's smaller-box retail store that offers a product selection "tailored to vertical-living customers," the company said.

Dollar General said the DGX unit will provide "easy in-and-out retail space" with items including grab-and-go sandwiches, snack items and a coffee station. Also, the store is slated to provide an assortment of food offerings including fresh fruits and vegetables.

photo Staff photo by Dave Flessner / The city and county are moving to limit the property tax breaks previously granted to the Market City Center in the 700 block of Market Street after the facility changed 53 of its 125 apartment units to vacation rentals. / Staff photo by Dave Flessner

In addition, the store will offer a selection of pet supplies, paper products, home cleaning supplies, and health and beauty products, as well an assortment of home décor, electronics and seasonal products, the company said.

"We are excited for the opportunity to serve city-dwellers with every-day low prices on the essentials they need in a convenient, easy-to-shop format to downtown Chattanooga through our DGX store," said Dan Nieser, Dollar General's senior vice president of real estate and development.

He said the company looks forward to "the opportunity to serve metropolitan customers in downtown living environments with value and convenience on quality products."

The company opened its first DGX store in November 2016 in Nashville. Dollar General currently operates eight DGX stores including two in Nashville as well as locations in Raleigh, North Carolina; Philadelphia; Cleveland, Ohio; Columbus, Ohio; Tulsa, Oklahoma; and Omaha, Nebraska.

On Wednesday, a lawyer for the Atlanta-based developer of Market City Center said that plans were for the discount retailer to open a unit in the building. Attorney Ron Feldman had sought approval from the city's Health, Educational and Housing Facility Board (HEB), which technically is the building's owner because the mixed-use structure was awarded a property tax break.

The 10-story Market City Center was the tallest building to go up in the heart of downtown Chattanooga since the 1970s when it opened in 2017 and was designed to offer both commercial nd officee space and 125 apartments, initially projected to lease for up to $2,000 a month.

The $30 million structure was seen as helping change that part of downtown, which has lagged the revival seen in other areas of the central city.

Contact Mike Pare at mpare@timesfreepress.com or 423-757-6318. Follow him on Twitter @MikePareTFP.

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