When Volkswagen's Chattanooga plant resumes assembly after shutting down during the COVID-19 pandemic, its Atlas SUV will be available in Racing Green for the first time.
According to VW, the new color will give the SUV "a sophisticated presence" to match exterior and interior upgrades.
While Racing Green is not the only new addition to the model's color palette, it is the most radical and the result of a four-year process involving extensive market research and the input of Volkswagen employees around the globe, the automaker said.
Racing Green gives customers an option outside the traditional Volkswagen palette staples like white, black, silver, blue, and red, the company said.
Racing Green, originally under consideration for the 2020 Passat, also built in Chattanooga, was already aligned with the paint shop's water-based priming technology specific to the plant. Unlike metallic colors that require two different pipelines to paint the car, which costs more, the Racing Green coat is able to achieve its metallic color with only one paint pipeline, the company said.
Besides Racing Green, two other updated colors, Pyrit Silver Metallic and Aurora Red Chroma, replace previous silver and red colors in the Volkswagen Atlas color palette.
The Chattanooga production plant employs about 3,800 people. The factory suspended production March 21 amid the pandemic prior to stay-at-home mandates from state and local government out of what officials termed an abundance of caution.
But, company officials said late last month that they'll evaluate the plant's supplier base, market demand, and the status of the COVID-19 outbreak before setting a new date to restart production.