Volkswagen continues SUV offensive; to unveil another crossover for U.S. in October

Contributed image by Volkswagen / This image by Volkswagen is teasing the October unveiling of a new SUV aimed for the American market.
Contributed image by Volkswagen / This image by Volkswagen is teasing the October unveiling of a new SUV aimed for the American market.

Volkswagen plans to reveal a new SUV aimed for the U.S. market, a vehicle slotted just below the Tiguan compact crossover, on Oct. 13.

Scott Keogh, president and CEO of Volkswagen Group of America, said that the automaker has proved through the years that "great things come in small packages."

"This next car will be no exception," he said in a statement.

The new offering is an example of Volkswagen's so-called doubling-up SUV strategy following the launch of Atlas Cross Sport earlier this year. The Chattanooga-made, five-seat Cross Sport is slightly smaller than the seven-seat Atlas SUV, which is also produced in the Scenic City.

The Tiguan SUV is assembled in VW's Puebla, Mexico, production plant.

The newest unveiling in October will follow the Sept. 23 premiere of the ID.4, an electric SUV slated for production in Chattanooga by 2022, by the German automaker.

The Chattanooga factory is undergoing an $800 million expansion to prepare for the assembly of the battery-powered SUV.

The company is increasing its footprint by more than 750,000 square feet at its Chattanooga facility to produce the more environmentally friendly EVs.

Earlier this month, VW unveiled plans to hire 150 more production employees in Chattanooga to meet demand for its existing vehicles and ready for the electric SUV. The company currently employs about 3,800 workers in Chattanooga.

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