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Contributed image by Volkswagen / This image by Volkswagen is teasing the October unveiling of a new SUV aimed for the American market.

A new compact SUV that Volkswagen has designed specifically for the North American market will be called the Taos, according to the automaker.

The name of the SUV, which will be slotted just below the Mexican-made Tiguan crossover, embodies the town of Taos, New Mexico, said Hein Schafer, Volkswagen of America's senior vice president for product marketing and strategy.

"It's a small city that offers big things — from outdoor adventure to arts and design and great cuisine," he said in a statement.

The new offering is an example of Volkswagen's so-called doubling-up SUV strategy following the launch of the Atlas Cross Sport earlier this year. The Chattanooga-made five-seat Cross Sport is slightly smaller than the seven-seat Atlas SUV, which is also produced in the Scenic City.

The official reveal of the Taos will take place on Oct. 13.

The newest unveiling in October will follow the Sept. 23 premiere of the ID.4, an electric SUV slated for production in Chattanooga by 2022, by the German automaker.

The Chattanooga factory is undergoing an $800 million expansion to prepare for the assembly of the battery-powered SUV, which will be produced initially in Germany.

Earlier this month, VW unveiled plans to hire 150 more production employees in Chattanooga to meet demand for its existing vehicles and ready for the electric SUV. The plant's contract employer, Aerotek, is hiring another 175 workers. The company currently employs about 3,800 workers in Chattanooga.

 

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