Business Bulletin: What you should consider if giving pets as Christmas gifts

Thomas Aultman hugs Snoopy the dog, who his family will foster for the holidays, at the Humane Educational Society on Friday, Dec. 23, 2016, in Chattanooga, Tenn. The Humane Society needs volunteers to help foster pets through the holiday season.
Thomas Aultman hugs Snoopy the dog, who his family will foster for the holidays, at the Humane Educational Society on Friday, Dec. 23, 2016, in Chattanooga, Tenn. The Humane Society needs volunteers to help foster pets through the holiday season.

Q. My wife wants to give the kids a puppy for Christmas. I am not sure it's a good idea; what advice may BBB provide?

A. Pets are popular gifts around the holidays, but giving a pet as a present can be stressful for both you and the new pet, particularly if you're not careful. Currently, the BBB ScamTracker has 907 reports on pet fraud and the Federal Trade Commission has 37,000 complaints involving pets. Complaints ranged from health issues to non-existent puppies. BBB advises consumers to think twice before investing in and giving a puppy as a present this holiday season. A puppy can be a fantastic holiday gift, but only if you make sure it's the right gift at the right time and you purchase from someone you can trust.

BBB provides the following advice on purchasing an animal this holiday season:

» Do your homework. Because of the emotional investment in buying a puppy, scammers are looking to take advantage of unsuspecting consumers. Take the time to look at the business track record by examining its BBB Business Profile at bbb.org. Also, make sure your child or recipient wants a puppy. Online customer reviews on the business are usually available.

photo Jim Winsett of the BBB.

» Don't buy a pet without seeing it in person. Do an internet search of the picture of the pet you are considering. If the same picture appears on multiple websites, you may be dealing with a fraud. You also can search for text from ads or testimonials to see if the seller copied it from another site.

» Research prices for the breed you are interested in adopting. If someone is advertising a purebred dog for free or at a deeply discounted price, you could be dealing with a fraudulent offer.

» Watch out for puppy mills. Unless you can visit the breeding facility before the purchase and bring your puppy home personally; use extreme caution when looking for puppies online. When a puppy is being shipped you don't know how that puppy has been treated, the cleanliness of the facility, age or how healthy it is.

» Ask to see the parents. Before bringing a puppy home, ask to see the parents and the living area where he or she was born and raised. Honest breeders will be happy to show you around. If the seller refuses or makes excuses, that is typically a red flag and you should walk away.

» Watch out for fake websites and fake pictures. Unscrupulous scammers will often create a professional-looking website designed to lure the potential buyer in with cute puppy pictures. As more consumers turn to the internet to find new pets, more scams are popping up online. Experts say a shocking 80% of sponsored advertisements about pets may be fake.

» Consider adoption local. There are many reasons to consider pet adoption. Pets are typically healthy and up to date on vaccinations. Many shelters spay or neuter the pets, making it even more affordable. Sadly, more than 3 million dogs and cats are euthanized every year, so by adopting you also may be saving an animal's life.

» Be aware of payment concerns. Be wary of businesses that require payment through wire transfer and prepaid debit card only. Never pay a stranger with a money order or through Western Union or MoneyGram. Always use a credit card in case you need to dispute the charges. Be aware that wire transactions are almost impossible to reverse or trace. They are widely used by scammers.

» Read contracts thoroughly. If the seller offers a health guarantee, make sure it is in writing and read it carefully for limits, doctor restrictions and proof requirements. Guarantees should cover more than a few weeks or days. It can take weeks for symptoms to appear in illnesses like parvo and distemper. Genetic issues may not become apparent for years.

What if you have been a victim of a puppy scam?

» File a report with BBB's Scam Tracker; bbb.org/ scamtracker

» Complain at www.Petscams.com

» Complain to the Federal Trade Commission. Call 1-877-FTC-HELP

Jim Winsett is president of the Better Business Bureau in Chattanooga.

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