So you got a ring for Christmas and now you're planning the wedding of your dreams. Why drive all over town when you can shop 100 vendors representing all aspects of the wedding industry in one convenient location?

That's the purpose of The Pink Bride, the annual January bridal expo produced by Fred and Donna Jacob, who have been in the bridal show business for more than 35 years.

The Pink Bride allows brides-to-be and their entourages (moms, fiances, maid of honor, bridesmaids) to comparison shop, talk with vendors, see displays of their work and get first impressions while signing up for giveaways, vendor discounts and sampling cakes.

The expo includes a fashion show at 3:45 p.m. with bridal attire for the whole wedding party. Fashions will be presented by Monica's Bridal, Ever After Bridal and Formal Wear, Men's Wearhouse and Giorgio's. All prize giveaways will be held after the fashion show.

If you go

› What: The Pink Bride Chattanooga Bridal Show

› Where: Chattanooga Convention Center, 1150 Carter St.

› When: 1-5 p.m. Sunday, Jan. 26

› Admission: $12 in advance, $15 day of show

› For more information:

What makes The Pink Bride stand apart from other bridal expos is its own BrideScan app developed by Fred Jacob. Brides-to-be download the app either before the show or at the door when they buy their ticket and fill in their information.

Once inside the bridal expo, visitors will find each vendor's booth has a QR code displayed.

"When a bride is speaking to a vendor and is interested in following up, or wants to remember an idea she saw in a display, she can take her phone and scan that QR code. Immediately their information is swapped; the vendor gets her contact information she has filled in on the app and she gets the vendor's information," explains Donna Jacob.

The app allows the bride to choose who she wants to have contact her, because by scanning she has given permission to that vendor to text, email or phone her. BrideScan also saves having to carry around a notepad because a bride can make notes on the app about what she liked about that vendor with their information.

The show organizer says The Pink Bride averages an attendance of between 500 and 600 brides each year — and that's just the brides-to-be, not counting anyone in their entourage. She adds tickets are always sold at the door, they don't have to purchased in advance.

Contact Susan Pierce at or 423-757-6284.


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