Ooltewah residents Kelly and David Grob have opened a CycleBar studio in East Brainerd — the first location of the indoor cycling franchise in Southeast Tennessee.
After taking a class at the Knoxville location, the couple fell in love with the brand, the workout and the instructors, said David.
"They really know how to party on the bike and ride to the beat," he said of the instructors, whom CycleBar calls CycleStars.
Riders can choose from three different workouts designed to fit the needs of people of all fitness levels, said David.
CycleBar's 45-minute Classic workout is a high-intensity interval workout on the studio's custom Schwinn bikes, which feature 4- and 6-pound bars in special holsters that riders lift to get a full-body workout. Class instruction is accompanied by a light show that creates an atmosphere David described as "disco on a bike." Performance stats are projected on large flat-screen TVs at the front of the studio, increasing riders' motivation as they pedal to custom CycleBeats playlists. Stats from the ride, including calories burned, power level and distance, are texted or emailed to riders after class, along with the ride's unique CycleBeats playlist.
The Performance workout is more intense, and offers group challenges and rider competitions.
Lighting is dimmed for the Connect workout, which is more of a spiritual, mind-body experience, said David.
"I think it's something completely different," he said of taking a class at CycleBar, explaining that the concierge-level service is a unique aspect of the studio that people will notice immediately.
Before their first through 100th ride, members are greeted by CycleBar's "experience staff," who explain how to navigate the phone app used for the workout, provide the rider with complimentary shoes and show them how to use the studio's FloWater alkaline water system. Members are also supplied with chilled towels sprayed with lemon or lavender following their workout, along with complimentary snacks.
"Everything is done for our riders so they don't have to think about anything but enjoying a great workout," he said.
CycleBar offers 30 classes a week, with the first of the day starting at 5 a.m. and the last beginning at 7:30 p.m. There's also a Sunday class at 4 p.m., as clients have expressed that's something they want, said David.
"We're small and locally owned, so if members want changes made to the class [schedule], we can do that quickly," he said.
The cost per class is $25. The studio also offers a four-class package for $89, an eight-class package for $139 and unlimited classes for $169 a month.
CycleBar is at 2372 Lifestyle Way, Suite 162. For more information or to sign up for classes, visit chatt.cyclebar.com or call 322-1753.
Email Emily Crisman at email@example.com.