Staff Photo by Matt Hamilton / Lisa Edge helps customers at Lisa's Gold and Diamonds in Fort Oglethorpe.

Early into Lisa Edge's now-30-year career, a young woman came into Edge's jewelry shop and purchased the first piece in what would turn into a decades-long relationship. Over the years, they built such a good rapport that the woman would only buy jewelry from Edge, the store owner said.

Now, the woman's grandchildren come to her from McMinnville, and even Texas and Florida, to buy things like engagement rings and other special gifts.

"It's all about building trust," said Edge. "When your customers know that they are cared for and can rely on you for the best products and services, they will want to keep coming back."

Last week, Edge celebrated the 30th anniversary of her store, Lisa's Gold and Diamonds, located at 501-B Alamar St. in Fort Oglethorpe. Edge attributes the business' success to honest values and excellent customer service.

"We value making our customers happy and pride ourselves on the best quality jewelry at the best prices," she said.

The selection at Lisa's Gold and Diamonds features stunning diamond solitaires, wedding sets, gemstones, pearls, gold and silver pieces, clocks, watches and more. Popular name brands include Le Vian diamonds, Lafonn sterling silver, Citizen watches, and Seiko watches and musical clocks.

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Staff Photo by Matt Hamilton / From left, Babs Reeves, Lisa Edge and Elizabeth Edge at Lisa's Gold and Diamonds in Fort Oglethorpe.

"That's one thing people are always surprised by is our huge selection," Edge said, noting that there are several pieces unique to the store, such as the musical clocks and floating opal and gemstone necklaces.

"We're also great about staying up with the trends and offering the most fashionable pieces," said Edge.

The store offers in-house repairs, and will trade scrap silver, gold and diamonds for cash.

The business started as a small showroom when it opened on April 15, 1991. Over the years, Edge said they have had to tear the walls down a few times in order to expand, but they have managed to stay at the same location.

She plans to keep the business in the family and wishes for many successful years to come.

When the pandemic hit and states went into quarantine, Edge worried for her business, she said, but the relationships she's established with loyal customers all over the country held true and sales remained steady.

"I feel really blessed that the pandemic didn't hit us hard," Edge said. "It's really thanks to our amazing customers."

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