* Company: Chattanooga Bakery Inc.
* Owner: Privately owned and operated by the Campbell family for several generations.
* Founded: It all began in 1917, when a Kentucky coal miner asked the bakery's traveling salesman Earl Mitchell, Sr., for a snack "as big as the moon" as a way to tide miners over between meals. Mitchell reported back and the bakery and it came up with the 5-cent MoonPie: two soft, four-inch graham cookies, with a layer of marshmallow between, dipped in chocolate. "It was filling, fit in the lunch pail and the coal miners loved it," the company says.
* Distinctions: The Moonpie celebrates its 100th birthday this year.
* Company President: Sam Campbell IV
* Customers: MoonPies are most popular in the Southeast, but are sold in 45 states.
* By the numbers: Roughly 1 million MoonPies are made daily by Chattanooga Bakery.
* Brand Awareness: Chattanooga Bakery has built its brand awareness with MoonPie stores in downtown Chattanooga as well as in the tourist meccas of Pigeon Forge, Tennessee; Lynchburg, Tennessee (the home of Jack Daniel's Distillery) and in Charleston, South Carolina.
* Slogan: The Chattanooga Bakery's 100th anniversary slogan is, "One Company One Family One Brand Countless Happy Memories"
* Website: Moonpie.com