EDGE The Brand: Elea Blake Cosmetics has 'got your color'

EDGE The Brand: Elea Blake Cosmetics has 'got your color'

July 1st, 2018 by Dave Flessner in EDGE

Contributed photography / Elea Blake Cosmetics

Photo by Contributed Photo /Times Free Press.

Contributed photography by Neelu Eldurkar Photography

Contributed photography by Neelu Eldurkar Photography

Photo by Neelu Eldurkar

» Founded: 1997

» Owner: Darin Wright

» Slogan: "We've got your color!"

» Background: Named after Darin's twin daughters, Elea and Blake, the custom mineral makeup line has become recognized as a high-quality solution to finding the right colors for all skin tones and types.

» Products: A variety of makeup products and colors for eyeshadow, blush/bronzers, lipsticks, lipgloss, lippee, eye pencils, mascara brushes.

» Uniqueness: The makeup line is different than any other company as it is based in color theory and created using a color analysis system by Darin Wright called ebhues. "We are obsessed with color, more specifically your color," Wright says. "Today, ebhues continues to grow into a robust system that, paired with our ever helpful Coloristas, will lead a color revolution." Ebhues is a color analysis system that differentiates 10 scientific segments of color split into different hues that assist women around the world in finding the colors that make them shine. The company's drape systems, both in studio and online, are made to be fun, accurate, and useful in cutting the costs of purchasing products, while expanding the colors a person can wear.

» Staff: Six employees

» Location: Citipark, 831 Chestnut Street, open 10 a.m to 6 p.m. Tuesday-Friday and 10 a.m. to 4 p.m. Saturday

» Website: eleablake.com

Contributed photography / Elea Blake Cosmetics

Photo by Contributed Photo /Times Free Press.

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