The Brand: Lady Bug Exterminating Company aims to 'get the job done right the very first time'

December 1, 2020 at 1:00 a.m. | Updated December 2, 2020 at 12:35 a.m.

by Mary Fortune

Staff Photo by Matt Hamilton / Ola Phipps stands beside her business plaque on Monday, Oct. 19, 2020 at her office. Ola Phipps opened her own business in 1982 and named it 'Lady Bug" because "everyone called me the "bug lady," so I named it "Lady Bug," she said.
Staff Photo by Matt Hamilton / Ola Phipps stands beside her business plaque on Monday, Oct. 19, 2020 at her office. Ola Phipps opened her own business in 1982 and named it 'Lady Bug" because "everyone called me the "bug lady," so I named it "Lady Bug," she said.

* Location: 1800-B East Third Street, Chattanooga

* Online: ladybugpco.com

* History: Lady Bug Exterminating is owned and operated by Ola Phipps, who opened the business in 1982. Phipps, a native of Mississippi, came to Chattanooga in 1973 to work for a chain of pizza restaurants. An acquaintance who worked for ABC Exterminating suggested she talk to the owner, who hired her. Phipps developed the name of her business when her clients called her "the bug lady" when she showed up for jobs. She turned the name around, and grew it into a memorable brand that she uses for every aspect of her business. Phipps has been a member of the Chattanooga Area Pest Control Association for 40 years.

* Products: Lady Bug Exterminating offers a range of pest control services, including non-odorous residual chemical spray, baiting, wasp and hornet spray, foggers, rodent, flea and tick control.

* Mission: Phipps stands on the belief that self-confidence, enthusiasm, communication and customer satisfaction yield great results. Her motto is "get the job done right the very first time."

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