Move over robes and dorm pants. Loungewear has taken on a more sophisticated look that's still the essence of relaxation.
These new fashions, including a popular line called DreamSacks sold at Natural Body Spa & Shop in Chattanooga, cater to comfort as well as style. The collection includes pants, dresses, jackets and vests made of 90 percent bamboo, a natural fiber.
"It's just so comfortable to be in," said Natural Body employee Megan McCrary. "We have a lot of customers buy it for yoga, some buy it to wear to work, and we've had women buy the dresses to use as bathing suit cover-ups. It feels so amazing that you don't want to take it off."
Leah Anderson Golden said she was surprised at the versatility of the fashions.
"It's incredibly convenient to be able to wear loungewear out of the house," she said. "Typically I either wear shorts and a knit top or workout clothes when I'm at home or running errands, but I'm trying to get away from that.
"Loungewear that can double as a dress, for example, is the perfect alternative. I wouldn't hesitate to dress up the halter dress with dress sandals and jewelry and wear it out to dinner."
DreamSacks spokeswoman Amanda Giomi said the loungewear line began with a single garment called the Cleo gown.
"We intended it to be a nightgown, but people were also buying it as a dress," she said. "We wanted to have more dual-purpose styles like that so the fashions could be worn in the home, to yoga classes, to run errands, on the beach or on a plane."
Ms. Giomi said officials at the 14-year-old company were surprised by the line's popularity.
"When we started making bamboo clothing four years ago, it took us to a whole new level," she said. "Once we introduced the bamboo loungewear, it pushed forward, and based on customer request, we have expanded our apparel line to clothing for the entire family."