The agency charged with trying to reduce traffic accidents in Tennessee will pay for a new media campaign entirely with federal funds, a spokeswoman said Wednesday.
The new media campaign will include a new anti-DUI effort after the Governor's Highway Safety Office came under criticism for an earlier one considered sexist and demeaning to women.
Amanda Brown, a spokeswoman for the Governor's Highway Safety Office, said Wednesday that the office plans to spend $9 million in federal funds over five years on a general highway safety media campaign, a component of which will be aimed at reducing drunken driving. That money will be spent evenly throughout the course of the contract, coming to $1.8 million per year, Brown said.
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