ATHENS, Ga. -- Team concept.
It's a simple slogan used in college football, and other sports, and the University of Georgia is all about simple this year after a chaotic 2008 season failed to live up to expectations.
Last year's team was headlined by quarterback Matthew Stafford and Knowshon Moreno, two of the top 12 selections in April's NFL draft, but coach Mark Richt is making sure his ninth Bulldogs version has no headliners.
"I think you want that identity on all your teams, quite frankly," Richt said Tuesday. "It's definitely a team sport, and rarely will one guy elevate the team to the point where he can make the difference all by himself. Whether they're a quarterback or a running back, if they don't have the people around them, they're not going to be stars.
"We're not interested in individual stars right now. We're interested in being a team."
Last year's media guide featured Stafford and Moreno on the cover, and that pair can be found on this year's inside cover touting Georgia's NFL draft success. This year's front features Uga VII, the English Bulldog mascot, and the team huddling before a game.
The back cover has a pair of helmets and the inside back cover has a shot of Sanford Stadium, leaving sophomore receiver A.J. Green and junior linebacker Rennie Curran out of the spotlight.
"I was kind of looking forward to that. Just kidding," Curran said. "The attitude is nothing but optimism, and you can't help but look around and just have positive feelings about this year with the type of offseason we had. We didn't have any guys getting in trouble.
"You saw what the lack of discipline did to our team last year with as many talented guys as we had, so we realize to make it through this season that leadership and team concept are going to be the things that set us apart."
Curran easily could have been a cover boy after amassing 115 tackles last season, which led the team by 39. He stuck to the team motto Tuesday, quickly brushing off a question about whether he would be leaving early for the NFL.
Green would have been another understandable choice after accounting for 1,024 rushing and receiving yards last season. His tally is more than Georgia's next four healthy returnees -- receiver Michael Moore (451), tailback Caleb King (257), fullback Shaun Chapas (145) and tailback Richard Samuel (144) -- had combined.
When asked Tuesday about the dynamic Green, Richt said, "A.J., we all know, is a really fine player, but he's just part of the team."
Players insist this year's emphasis is not any kind of backlash against Stafford and Moreno. Stafford was the top pick in April's draft, going to Detroit, and Moreno was selected 12th by Denver.
"It was never guys being jealous of Matthew or Knowshon or the thought of those guys being better than us," senior cornerback Prince Miller said. "It all came down to those guys being on TV all the time and in the media, and it's the media that separates teams. It was never like that in the locker room. Those guys were friends and great teammates.
"This year, by not having that star aspect of the team, guys are feeling like we're flying under the radar."