HOOVER, Ala. -- If any doubt lingered over the full scope of Mississippi State's football culture change, Dan Mullen removed it Wednesday afternoon.
Mullen momentarily delayed his Southeastern Conference Media Days press conference to update his Twitter.com page on his cell phone.
"I ... am ... on ... stage," Mullen muttered as he typed with his thumb.
Sure enough, seconds later, those exact words graced Mullen's page.
Old-school predecessor Sylvester Croom wasn't known for such Age-of-Information skills.
"I'm technologically savvy," Mullen joked. "I'm only answering questions on Twitter and Facebook, so I can be the cutting edge young coach up here."
Welcome to Mississippi State football, version 2.0.
Mullen, who coordinated Florida coach Urban Meyer's offenses at three stops, has undertaken the ambitious goal of revolutionizing the Bulldogs' offense -- out with 3 yards and a cloud of dust, in with the chic spread attack.
The end result, Mullen hopes, is an end to the days of State's defense being a consistent threat to outscore its offense.
State's 15.2 points per game last season were last in the SEC, and in the bottom five nationally. That's stunningly low, even for a program that has never led the 76-year-old SEC in that category.
"I don't know if we're spread option, spread passing, spread running or just spread," Mullen said. "To me, we're a multiple spread team. I want to make sure the defense has to defend the entire field, sideline to sideline. Through personnel and through formations, we want to create advantageous one-on-one matchups, where I get a player in the open field matched up against someone that he's better than.
"That's the spread offense -- the offense we're going to run. The biggest thing we have to do is make sure our personnel fits that."
Mississippi State hasn't settled on a starting quarterback -- returning starter Tyson Lee ran the spread in high school and junior college, giving him a possible leg up -- but the Bulldogs again hope to center their attack around big tailback Anthony Dixon, who recently was arrested and charged with driving under the influence.
Mullen released his statement on Dixon through Twitter, by the way.
"Disappointed with what happened with AD on Sat Night," that post said, verbatim.
Losing Dixon for even a few games would be a big blow to State's offense, but offensive tackle Derek Sherrod said the team is developing confidence in other skill position players.
Sherrod expressed confidence Wednesday afternoon.
"High-octane, fast-paced, intense offense this year," he said. "We're going drive the ball fast and get in the end zone every game for 12 games, and go to the SEC championship game. That's how it's going to work for us."
A start that successful would surprise most outside of Starkville, but Mullen has become accustomed to winning -- a likely by-product of following Meyer.
"Fortunately I had a good mentor," Mullen said. "I don't know that a lot of stuff has been unexpected."
Prolific State offenses are rarely expected, either, but Mullen hopes to change that.
"Wherever I coach in the Southeastern Conference, the goal is the same," Mullen said. "That goal to me is the same in Florida, the same as it is in Tuscaloosa, as it is in Baton Rouge, as it is in Athens, Georgia: How do we get our team to Atlanta?"