AP photo by Rick Bowmer / Former Utah Jazz coach Jerry Sloan speaks at a news conference on March 22, 2017, in Salt Lake City.

Jerry Sloan walked up the steps to the stage at the Naismith Memorial Basketball Hall of Fame to give his enshrinement speech in 2009, almost as if he were dreading what the next few minutes would bring.

He never wanted the spotlight.

"This is pretty tough for me," Sloan said that night.

Talking about himself, that wasn't easy. But basketball, he always made that seem simple.

Sloan, who spent 23 years as coach of the Utah Jazz and took the team to the NBA Finals in 1997 and 1998, died Friday at 78. The team said that for four years he had Parkinson's disease and Lewy body dementia.

Sloan presided over the glory days of the John Stockton and Karl Malone pick-and-roll-to-perfection era in Salt Lake City. He is fourth on the NBA's all-time win list.

"Before coming to Utah, I was certainly aware of Coach Sloan and what he meant to the NBA and to the coaching world," Jazz coach Quin Snyder said Friday. "But, upon living in Utah, I became acutely aware of just how much he truly meant to the state."

As a player, Sloan led Evansville to back-to-back NCAA Division II national championships in 1959 and '60, and he was a two-time NBA All-Star with the Chicago Bulls, who made his No. 4 jersey the first one they ever retired. He also was an assistant coach on the 1996 U.S. Olympic men's basketball team that won a gold medal at the Atlanta Games.

He fell in love with the game as a student in a one-room Illinois schoolhouse, never forgetting his roots.

"His more than 40 years in the NBA also paralleled a period of tremendous growth in the league, a time when we benefited greatly from his humility, kindness, dignity and class," NBA commissioner Adam Silver said.

Sloan often said numbers meant nothing to him, but he produced many worth marveling over.

With 1,221 NBA coaching wins, Sloan trails only Lenny Wilkens, Don Nelson and Gregg Popovich. His 23 seasons with the Jazz represent the second-longest string one coach has with one team in league history; Popovich is in his 24th season with the San Antonio Spurs.

"We lost one of the giants of basketball, not only of the NBA variety but basketball in general," said longtime NBA executive Rod Thorn, who hired Thorn as coach of the Bulls in 1979. "No one ever played harder. He was a very, very good player and then became one of the top coaches in the history of the NBA."

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AP photo by Tony Gutierrez / Utah Jazz coach Jerry Sloan watches as his team takes on the host Dallas Mavericks on Dec. 11, 2010. Sloan coached the Jazz for 23 seasons, and his 1,221 victories rank fourth in NBA history.

During Sloan's tenure in Utah, the Jazz finished below the .500 mark only once. He's one of five coaches to roam an NBA sideline for at least 2,000 games, and the only one of those five with a winning percentage better than .600.

"Loyalty was his badge of honor, and his no-nonsense approach to competition was perfect for the game," said Miami Heat team president Pat Riley, a fellow Hall of Famer who called it a privilege to coach against Sloan. "Jerry will go down in history as one of the most admired great winners and respected teachers of basketball ever."

Sloan spent 34 years in the Jazz organization as head coach, assistant, scout or senior basketball adviser. Sloan started as a scout, was promoted as an assistant under Frank Layden in 1984 and became the sixth coach in franchise history on Dec. 9, 1988, after Layden resigned.

"Like Stockton and Malone as players, Jerry Sloan epitomized the organization," the Jazz said in a release. "He will be greatly missed."

Sloan retired as coach of the Jazz abruptly in 2011, amid reports of conflict with Deron Williams, the team's point guard at the time. Williams, in an Instagram post Friday, said he was "blessed" to play for Sloan.

"I know things didn't end well between us in Utah, however I'm glad that i got the chance to sit down with him before it was too late," Williams wrote. "Definitely something that would have haunted me for the rest of my life."

Sloan also was the coach at Evansville for all of five days in 1977. He then made an arduous — and fateful — decision.

He was going to take over for his college coach, Arad McCutcheon, who was retiring. Sloan signed a contract but backed out quickly, citing undisclosed personal reasons. Later that year, a plane carrying the Evansville team and coaches crashed, killing all 29 people aboard.

Had he not left Evansville, Sloan could have easily been on that plane, a scenario he considered countless times over the next four decades.

"That incident on December the 13th, 1977, made me realize that there are a lot more things more important than basketball," Sloan said in 2009. "Even though I love this game, I will always be grateful for what it's given me."

Sloan's longevity with the Jazz was remarkable. During his time in Utah, where he went 1,127-682 in regular seasons, there were 245 coaching changes around the league; five current teams — Charlotte, Memphis, Minnesota, Orlando and Toronto — did not even exist when he started with the Jazz.

"It's a sad day for all of us who knew Jerry Sloan," Popovich said. "Not only on the basketball court but, more importantly, as a human being. He was genuine and true. And that is rare. He was a mentor for me from afar until I got to know him. A man who suffered no fools, he possessed a humor, often disguised, and had a heart as big as the prairie."

He coached Chicago for parts of three seasons, going 94-121. His playing career there was cut short by knee injuries, but he averaged 14.0 points, 7.4 rebounds and 2.5 assists in 755 games.

They called Sloan "The Original Bull" because he was selected in the 1966 expansion draft and became known for his toughness and grit. He remains the only NBA player to average more than seven rebounds and more than two steals a game in his career.

Scottie Pippen, a Bulls star of another era who helped the team win six league championships in the 1990s, got to know Sloan through the Olympics.

"I loved everything about Jerry Sloan, from the way he played to the way he coached," Pippen said. "He was a tenacious competitor who represented the Bulls of the '70s so well. Jerry became one of my favorite coaches when he was on the 1996 Dream Team staff, and it was an honor to learn from him."

Jerry Reinsdorf called Sloan "the face of the Bulls organization from its inception through the mid-1970s."

"A great player and a Hall of Fame NBA coach," the Bulls chairman said Friday. "Most importantly, Jerry was a great person."