It's been a productive few days for Chattanooga Lookouts owner Frank Burke.
After landing an early two-year player development extension with the Los Angeles Dodgers, Burke's Lookouts are being recognized for their promotional work at AT&T Field. The Class AA Lookouts have been awarded the Larry MacPhail Trophy for all of minor league baseball, with the official announcement set for this morning.
"This is a very big deal in minor league baseball, which is an industry with a lot of people who do a lot of wonderful, creative promotions," Burke said Monday. "For us to be the winner of this is a wonderful thing for our staff."
This is the first time the Lookouts have won the award since its inception in 1966. According to Minor League Baseball media relations director Steve Densa, the only other Southern League teams to capture the honor have been Nashville (1978, '80-81), Birmingham (1988) and Tennessee (2001).
There are 160 clubs eligible each season for the MacPhail Trophy, including one in Vancouver. There are 14 leagues, and each league can nominate one of its clubs.
Chattanooga has been nominated once before by the Southern League.
The Lookouts had several new promotional wrinkles in their first season as Dodgers affiliates, most notably adding the mascot Blooie to longtime fan favorite Looie. There also were traditional staples such as "Used Car Night" and numerous fireworks shows.